Recently we learned Polaroid will stop producing its instant film for their iconic Polaroid cameras. This was inevitable as the company stopped making the instant camera years ago. The hope is someone, somewhere, will acquire the licensing rights to continue producing the instant film. But that likelihood seems slim given today's digital dominance.
Digital photography has its many advantages, but so does Polaroid’s instant photography. Geno Church from Brains on Fire is lamenting the loss of Polaroid instant film. For various marketing projects, Geno uses Polaroid instant film to capture a moment and immediately share that moment with others. Geno writes … “I’m a techy-geek type, but I’ve always liked the instant and open development of the photo. I’ve always thought that a Polaroid captured the moment in an authentic, fun way.”
This is taken from the website
( http://brandautopsy.typepad.com/brandautopsy/would_you_care/index.html )
My point of view:
This can be an example of our point of view towards changing opinion about lifestyle and products. Digital physiology is slowly turning humans into binary code. The slow death of Polaroid might have a story which symbolizes our current virtual society. An instant photo is tangible and real. We have started to choose digital photos which are digital and ephemeral in nature. Our hard drives are consisting millions of photos which we would never convert into real and tangible pictures. It is an orgy of excess. The beauty of photo albums is lost in folders of virtual space. We want to make physical objects or real life existence become obsolete
